A Microfinance Story- Count me In For Women

Here’s an interesting story about entrepreneurship and microfinance which appeared in the NYTimes today. It’s an article about Nell Merlino, who founded Count Me In for Women’s Economic Independence, an online microlender created to help finance companies owned by women. Here’s a good teaser from the article:

The theory behind her business was that these companies would thrive if they had the capital. Instead she found that when she made capital available, only the owners of tiny businesses applied. The applicants had plans not to become huge, but merely less tiny.

“They get to a certain point and they stall,” Ms. Merlino said.

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