Seth Godin is a marketing guru responsible who has written several brilliant books on marketing, including Purple Cow, All Marketers Are Liars, and Free Prize Inside.

He writes a wonderful blog over at sethgodin.typepad.com and the points he makes about marketing are pretty relevant to social entrepreneurship and I’ve picked up several nuggets from him that shape the way I think about marketing.

A recent blog he wrote titled “The Problem With Prototypes” discusses the problem with prototypes and there is a line in it that I just have to quote:

Most people you know are not as conceptual as you are, especially about stuff you really care about.

I think its important to keep this in mind since social entrepreneurs are a rare breed.

This entry was posted on Friday, January 13th, 2006 at 2:09 pm and is filed under General, Tips and Resources.