Today, the once-struggling venture has morphed into a primarily for-profit enterprise. And the striking transformation of In2Books is emblematic of a larger trend: charities are changing their spots and making use of some of capitalism’s virtues.

The process is being pushed forward by a new breed of social entrepreneurs who are administering increasing doses of bottom-line thinking to traditional philanthropy in order to make charity more effective.

Link

This entry was posted on Sunday, February 24th, 2008 at 11:29 am and is filed under Social Entrepreneur Spotlight, Weekend Reading.