Last year I wrote about The Canary Project in a post about Global Warming. They’ve recently launched a new awareness campaign– here is the info:

The Canary Project has continued its work, and I thought you might like to share its latest awareness campaign – Increase Your Albedo - with your readers.

Albedo is the scientific measure of reflectivity. The higher the Earth’s albedo, the more solar radiation gets reflected and the cooler the Earth stays- like wearing a white t-shirt on a hot day is cooler than wearing a black one.

This campaign encourages wearing white to “increase your albedo” in a statement against global warming.

There are a lot of events planned surrounding the campaign, which you can learn about here:

http://www.canary-project.org/albedo/

This entry was posted on Thursday, May 3rd, 2007 at 7:04 pm and is filed under Global Warming.